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Rikke Wend Hartung in her house in Italy

Rikke Wend Hartung bio


Rikke Wend Hartung is a personal performance coach, TEDx speaker and the author of How To Live Courageously. Originally from Denmark, Rikke is now based in South Italy, where she helps people from all over the world do more, live better and be happy.


Rikke holds a Master's Degree in Film Studies, Communication & Psychology from the University of Copenhagen and is a qualified personal performance coach with distinction from Europe’s leading coach training organisation The Coaching Academy. She currently pursues a professional certificate program in Science of Happiness with the University of California, Berkeley.



Why I do what I do 


“When I grew up in a small town in Denmark, I had big dreams but I didn’t really think they could come true. In Scandinavia we have the Law of Jante which states you are not to think you’re anyone special or that you’re better than us. I was curious and keen to learn and develop and better myself. Although my inner fire has been dimmed from time to time it has never been extinguished. And as I have stepped into the big world and have allowed more air to it, it has enkindled and now burns clearly and brightly. And I will never allow anyone to smother it again. Including myself.


When I learned to be my own best friend and take full responsibility for my life that was when everything shifted for me and I want to do the same for you. Your life force is sustained by passion, curiosity and courage and by surrounding yourself with great, positive people who inspire you, help you find your way, push you and keep you accountable when it gets tough, you can absolutely live your life on your own terms.”

People I have met on my journey

With John Travolta. John lost his son and went through some very difficult times. He is also one of the few people in the world who has managed to build extremely successful careers in two of the most difficult fields: Acting and aviation.. 

With corporate turn-around specialist Hugh Hilton, Founder, CEO & Managing Director, A&M Capital Real Estate, LLC. Hugh has a lot of life wisdom and is one of the kindest people I have met. 

With bestselling and multi award-winning author and film director Paul Auster, one of my favourites. Paul is super-inspiring and wise and I encourage you to check out his books.

With Professor of Philosophy, author and representative to the UN Human Rights Council for the International Humanist and Ethical Union AC Grayling.

With Dr Nido R. Qubein, president of High Point University, business consultant, world-renowned multi-award winning speaker and author of more than a dozen books on leadership, sales, communication, organisational culture and achievement. Nido is a specialist in wow’ing clients (and everyone who meets him).

With rapper and real estate investor Vanilla Ice and success and wealth coach JT Foxx. Ice is a pretty cool (pun intended) guy who has managed to turn his life around from drug addiction to a super healthy, wealthy lifestyle. 

With American business tycoon Mark Norcross, former CEO at hospitality furniture company Mark David, Inc. Mark now focuses on running his plane business and uses his connections and business acumen to support a wide variety of humanitarian causes and institutions and coach entrepreneurs like me.

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